Why "Contractor" Is the Wrong Google Category for Cabinet Refacing
One setting on your Google Business Profile could be the reason you are invisible to every customer searching for cabinet refacing in your area. If your primary category is set to "General Contractor," you are competing against roofers, plumbers, painters, and hundreds of other contractors for every search. Customers looking specifically for cabinet refacing never see you. Changing this one setting can double your Google Maps visibility.
General Contractor vs. Cabinet Category
With "General Contractor" as your primary category, Google shows you for "contractor near me" — the wrong audience entirely. You are buried under companies with 500+ reviews, and customers searching "cabinet refacing near me" will never find your listing.
For more on this topic, see our guide on 5 trust signals mold remediation customers look for on google.Switch your primary category to "Cabinet Store" or "Cabinetry." Now you are competing only against other cabinet companies — a much smaller pool. Every impression becomes a qualified lead. Google will show you for "cabinet refacing near me," "cabinet door replacement," and "kitchen cabinet painting." That is your market.
Your Description Is Missing the Keywords That Matter
Your description says "kitchen renovation services." But customers search very specific terms: "cabinet refacing," "cabinet door replacement," "kitchen cabinet painting," "thermofoil refacing." If none of those phrases appear in your profile, Google cannot match you to those searches.
Rewrite your description to include: cabinet refacing, cabinet door replacement, drawer front replacement, cabinet painting, hardware upgrades, soft-close hinges, thermofoil, wood veneer, and laminate refacing. List every material and style you offer. Instead of "We provide quality kitchen renovation and remodeling services," write: "Cabinet refacing, door replacement, and refinishing. Wood veneer, thermofoil, and painted finishes. Soft-close hinges, new hardware. Transform your kitchen in 3-5 days."
Your Portfolio Photos Do Not Show the Transformation
Cabinet refacing is a visual sell. The whole point is making old cabinets look brand new without the cost of full replacement. But your profile has no photos showing the before (dated oak) and after (modern shaker white). Customers cannot see your value.
Cabinet refacing customers are choosing between you at $5K-$12K for refacing and a full kitchen remodel at $25K-$50K. Your before-and-after photos are the proof that refacing delivers the same visual impact at a fraction of the cost. For every project, photograph the old cabinets before, the installation process, and the finished kitchen from multiple angles. Show close-ups of door profiles, hardware, and hinge quality. Upload at least 20 complete transformations.
Include the price comparison in your Google Posts: "This kitchen cabinet refacing project: $6,800. Full remodel estimate was $35,000." The cost comparison sells itself.
Is Your Google Category Costing You Leads?
A category correction check, keyword gap analysis, portfolio photo review, and competitor positioning report will show you exactly where the opportunities are.
Get your free 5-minute audit at pensacolaseocompany.com/cabinet-refacing/
